Brilliant piece and good suggestions. Personally, I think as long as we remain critical, cognizant, and informed of the problematic nature of franchises, and take the appropriate steps to divest power away from them (borrow instead of buy, don't amplify, and all the other stuff you mentioned), we can still enjoy the work in good conscience unless it is blatantly and irretrievably amoral.

For example, I really want to watch Mulan. I am aware of all the problematic context around it, but I still yearn for a movie that rightly represents a racial group I belong to that has been notoriously underrepresented in Hollywood. I don't think it's wrong to enjoy Mulan because as a story it isn't problematic, just the context of its production is. Therefore, I'll try to find a way to watch it without financially supporting it (borrow from the library perhaps) and engage with my peers on conversations around it, because the issues surrounding Mulan are much more complex and nuanced than "boycott Mulan because Chinese government bad."

Thanks for writing this!